These days, with all that an Entrepreneur has to focus on, economic climate, cost of running a company, it’s no wonder we are looking for ways to automate, streamline & economise our business. The one thing we all agree on is that we need more clients, so, how do we get them?
The most cost effective way, is the one we want as entrepreneurs, right? So we immerse ourselves in the scary and daunting world of Digital Marketing. With so many tools in the digital marketing arena, it becomes more challenging to keep your marketing strategy organized.
Seriously, how can entrepreneurs keep up with all the latest technologies? And it gets worse… Some platforms tend to change their specs/algorithms etc. every year which creates a lot of confusion and mayhem, which in turn takes up our precious time that we could be using to be productive.
So, my goal is to try and assist in streamlining the process so that countless hours are not spent doing research etc. but rather that time gets spent productively.
Ok. So what would be a good step in the right direction, you might ask?
I believe a checklist is the most fundamental item we need because “if you fail to plan, you plan to fail.”
Here’s a breakdown of what the checklist could contain:
- Content marketing
- Social media
- Social media ads
- Search engine ads
- Lead nurturing
- Marketing events
- Public relations
- Video marketing
- Marketing reading
- CRM Systems
As we go along, we will discuss each point and streamline each aspect.